Effective marketing for your business and brand starts with a considered, well-informed, high-level, marketing strategy. For marketing to drive growth, we have to connect your marketing strategy to your current business plan and goals – and, if you don’t have one of these, we can help with that too! Once we understand what the business wants to achieve over the next 1-5 years, marketing can begin connecting the dots between activities, results, and business objectives.
Strategic Thinking - the WHY!
Strategic Planning –the HOW?
Research, Benchmarking, customer Insights and Validation
Building the Marketing & Communications Plan
During your strategic review and planning processes, we’ll work together to determine your business and marketing objectives, your strategy for meeting them and, the tactical plans (activities and techniques) your business needs to engage with the right markets, segments, and customers or personas –to use a marketing term.
Our working groups are interactive, enjoyable, and designed to extract all the necessary information we need to build a strategy and plan for your business – we can’t doit without your input!
From strategy to successful implementation, our marketing specialists will support you all the way through a tailored planning process, imparting knowledge, providing tools to help extract all the knowledge, and giving practical help and advice whilst gathering the information we need to provide you with a clear set of strategic marketing recommendations, aligned to your business plan.
Combined, this is the most successful way to make your marketing strategy and plan a measurable reality!The other key piece that informs this decision making process, comes from market insights (link service), that either you or we have gathered from desktop research and, the most valuable source – your key stakeholders – these can include external business associates, customers, and staff.
Fuel your strategies, brand awareness, and maximise the impact of every touch point you have with your stakeholders from current, relevant, high-quality customer feedback, market, and industry insights!
Get the insights you need to make clear-sighted business decisions that to help you understand the opportunities and risks in the markets that you want to penetrate.
Commission our research team to provide you with the most relevant, up to date information to inform your decision making process. Without compelling data your company is in the dark!
Conducting research, and then putting your strategy into action with a refined marketing plan is a major step in your growth journey.
Our research services, connect directly with the heart of your business – your staff, your customers, and key stakeholders. We can create individual research studies designed to extract the most valuable data, in an informal, impartial, and friendly environment – it is good to talk, and we know exactly how to engage with your stakeholders to find the evidence that informs and benchmarks your brand, product, customer service, and marketing strategies.
Where are we now? Where are we going? and, How do we get there?
The questions ever leader should be asking. The answer lies in your marketing plan.
A marketing plan documents your planning process and no, it does not need to be a long-winded formal document that never sees the light of day!
Your plan needs to answer three major questions of, Where are we now, Where are we going and, How do we get there?
Your marketing plan will become a dynamic working document. All marketing plans need to remain agile; they will be continuously adjusted and updated in accordance with measurable data, and changes in market conditions.
Your marketing plan captures all the information you have learnt about your market, your customers, and your competition. These insights and evidence support your strategic decision-making around services, products, channels to market and sales.
And finally, your marketing plan will act as the tool that informs and aligns your teams, as it contains a coordinated set of programs, activities, timelines, goals, and budgets for tactical marketing initiatives.
If you are thinking of engaging our services and wish us to review your current plan in the strictest of confidence, please get in touch to find out how we can support your decision making.
Or book a free one hour, face to face consultation to find out more about working with Box Orange and growing your business.
Your brand need to deliver a clear point of differentiation against your competitors.
Whether you are deciding on a name fora new product, a service, whether you need to create a new logo or, you have decided your brand needs a refresh to remain relevant and competitive in today’s markets – we are here to help.
A complete brand strategy
Business, product, or service names
A brand identity (name, logo, designs) and usage guidelines
Crafting or updating key corporate and brand messaging statements
Brand marketing and promotion strategy
Packaging and product design
Developing branded marketing collateral (capability statements, brochure etc)
Designing branded company presentations
Website design and development
Employee, research, communication, and messaging
We can develop brand guidelines where none exist, create brand communications that are both design and cost-effective and, build your complete brand strategy from start to finish.Whether it's developing a new brand, undertaking a brand re-positioning exercise, delivering a brand refresh or, a major online advertising investment, our brand, design, and communications expertise is only a phone call away.
Our digital marketing services both complete and reinforce our wider marketing service offering at Box Orange, reaching across search engine optimisation, paid social media, content creation and broader campaign planning.
Digital marketing is sadly an area where we both hear and see many companies complaining that they have wasted time, money, and resources - sadly, this is due a lack of planning, preparation, poor quality content and execution, and most of all, a weak brand position.
If your business wants to invest in tactical, digital-led marketing activities, you must approach this investment with the time and planning it deserves, digital marketing requires a strategy, a plan and, constant evaluation and monitoring - the data you collect should be used to continuously improve and revise your online performance.
If your digital marketing is not working or you are looking to invest budget in this area, take a step back and ask yourself if you have truly built a credible brand that resonates with your customers, why we hear you ask? – well this is where great digital marketing starts, and without a strong brand position you are selling quickly heading back to that proverbial slippery slope!
Social Media Marketing (SMM)
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Email Marketing
Marketing Automation
Digital Advertising
Content Marketing
Box Orange Marketing gives you instant access to marketing experts, without the full-time cost for your business.
Our teams are available to help with creating long-term growth solutions, developing, or refreshing brands, managing small or large scale projects and campaigns, launching new product or services and, mentoring, coaching, training and even, up-skilling your internal teams.
Box Orange Marketing can support you with recruiting team members, outsourcing key parts of your marketing management or, by providing access to freelance Marketing Managers or Directors to oversee your entire marketing strategy, planning and team’s implementation.
We can help to across all aspects of marketing planning, Marketing communications, market research, brand strategy, digital marketing, and resourcing services – simply call us to find out how!
The truth is that as long as you’re in business, you’re in marketing. And as long as you need marketing, we’re your ideal partner.
